Built from real experience on the retail side.

Empire Auto Consulting works with franchise dealerships to convert their sold customer database into additional units, without disrupting the sales floor or adding ad spend.

Our story

Why Empire exists.

“Every day is won because we have the strategy to win.”

Empire Auto Consulting was founded by DeVaughn Walsh, with Ta-Keem Franklin as a founding partner. Together, they brought years of retail automotive experience across dealerships of every scale, from low-volume single-point stores to high-volume operations, and used that perspective to build something the industry was missing.

What DeVaughn noticed throughout his time on the retail side was consistent: the dealerships that stood apart in the eyes of their customers weren't the ones spending the most on advertising. They were the ones that made the customer feel like a relationship, not a transaction. Customer experience was always the real differentiator, and it was the key to sustained growth.

Empire was founded on the belief that dealers could grow their numbers while strengthening customer relationships, not at the expense of them. Our goal is to become the standard in the automotive world, supporting dealers in ways they never knew were possible, with real commitment, accountability, and results that show up in the monthly number.

The founders

Who you'll work with.

DeVaughn Walsh, Founder of Empire Auto Consulting

DeVaughn Walsh

Founder

Years on the retail side of automotive at every scale gave DeVaughn a ground-level view of what separates growing dealerships from stagnant ones. That experience, and the gap he kept seeing in how stores handled database conversion, became the foundation for Empire Auto Consulting.

Ta-Keem Franklin, Founding Partner of Empire Auto Consulting

Ta-Keem Franklin

Founding Partner

Ta-Keem brings a complementary perspective to Empire's foundation, helping shape the strategy, accountability structures, and day-to-day operation of the calling team across different store types and sizes.

What we stand for

Our values.

Zero shared credit

We only claim credit for deals that would not have happened without our calls. If you were going to close it anyway, it doesn't count.

Relationship preservation

Our opportunity based selling approach is non-abrasive by design, protecting your service relationships and long-term customer value.

Results without excuses

No reports that obscure the real number. The measure of our work is simple: how many additional deals did your store get.

Built around your operation

Our team does the calling without disrupting your floor, structured around your store's size and bandwidth.

Let's find out together.

Book a discovery call and we'll walk you through what an audit of your sold customer base could uncover.

Book a Discovery Call