The Empire blog.
Thoughts on dealership sales growth, Database Conversion, and what's actually working in automotive retail right now.
The Attribution Rat Race: Why Your Vendors Are Claiming the Same Deals
Five vendors, five reports, all claiming credit for the same handful of deals. Here's why the math never adds up at month-end, and why Empire refuses to play that game.
- Case study
Nissan of Hendersonville Sets Three Consecutive Sales Records
42 additional sales in 90 days. $182,105.19 added to the bottom line. Three consecutive store sales records, including a month that broke 200 units. Here's how it happened.
- Strategy
What “Hitting Your Number” Actually Requires in 2026
Most dealerships are closer than they think to the store beating them, usually within 10 to 20 percent. Here's the customer segment even top-performing stores are leaving on the table.
- Industry insight
Why Your Own Customer Becomes Someone Else's Lead
Every previous buyer in your database is exclusively yours, until they aren't. Here's what actually happens the moment they start thinking about their next vehicle.
- Our story
Introducing Empire Auto Consulting: Why We Built This
Meet the founders behind Empire Auto Consulting, the retail experience that shaped our approach, and a special shout-out.