Some stores talk about growth. Nissan of Hendersonville just went out and did it.
Over a 90-day stretch this spring, the store closed 42 additional sales sourced entirely from their own previous customers, and set a new store sales record three months in a row.
The Starting Point.
Nissan of Hendersonville historically retailed somewhere between 70 and 100 total vehicles a month, and the store was already trending upward before Empire got involved. February was one of the best months in the store's history, entirely on their own.
What Empire Auto Consulting added, starting the following month, was a way to push that momentum even further using previous buyers already sitting in the store's own database.
April, May, June: Three Records in a Row.
The months that followed built directly on that momentum. April broke 200 units for the first time in store history, a new record. May matched it, crossing 200 again. June set a third consecutive record, extending the streak to three months in a row.
Three consecutive records isn't a lucky month. It's a pattern, and it's exactly what happens when a store already trending upward starts working the previous buyers it already had, on top of everything else it was doing right.
What Made the Difference.
This wasn't the only thing driving the store's performance during that stretch. Nissan of Hendersonville invested in their own advertising, generated their own leads, and had a staff that showed up and executed. All of that mattered, and none of it is something we take credit for.
What Empire Auto Consulting added was a separate, specifically tracked layer on top of everything the store was already doing. Our calling team reached into the sold customer base and converted previous buyers into showroom opportunities on an ongoing basis. Every deal counted in the number below came from that process alone. If the store would have sold it anyway, it doesn't make this number.
A Thank You.
Results like this don't happen without a team willing to execute. Our thanks to everyone at Nissan of Hendersonville who showed up every day, took the appointments, and closed the opportunities we brought them. This is every bit as much their record as it is ours.
See What This Could Look Like at Your Store
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